How to Promote In Person Events thru Social Media

Bringing people together for in-person events is rewarding—but getting the word out can be a challenge. Social media is your best ally to boost attendance, generate buzz, and keep your community engaged before, during, and after your hosted event. Here’s a step-by-step guide to successfully promoting your next in-person gathering online.

1. Create an Event Announcement That Pops

• Craft a visually appealing post with all the essential details: what, where, when, who, and why.

• Use a clear, concise headline and striking imagery or branded graphics.

• Pin event details to the top of your Facebook page or create a dedicated event on platforms like Facebook or LinkedIn.

2. Build Early Buzz and Anticipation

• Share sneak peeks of special guests, speakers, product launches, or exclusive perks.

• Post “save the date” reminders regularly.

• Highlight behind-the-scenes preparations and countdowns.

3. Collaborate and Cross-Promote

• Tag any partners, sponsors, vendors, or community organizations involved.

• Ask them to share the event across their own channels.

• Collaborate with influencers or advocates in your niche to amplify reach.

4. Engage Your Audience With Interactive Content

• Run polls to gauge interest in topics, sessions, or features.

• Host ticket giveaways or contests requiring post shares, comments, or RSVP sign-ups.

• Create interactive stories or reels showing preparation progress.

5. Share Testimonials and Highlights from Past Events

• Post photos, videos, and quotes from previous events to showcase the atmosphere and community.

• Use “throwback” posts to remind followers what makes your events special.

6. Use Location and Event Hashtags

• Incorporate relevant hashtags in all posts (#PortlandEvents, #ShopLocalPDX).

• Tag your event location for increased visibility in local search feeds.

7. Provide Easy Registration Links

• Include direct sign-up, ticketing, or RSVP links in your posts, bio, and stories.

• Make registration quick and mobile-friendly.

8. Go Live During the Event

• Stream parts of the event—welcome speeches, behind-the-scenes tours, audience reactions.

• Encourage both physical and virtual participation.

9. Follow Up Afterwards

• Share thank-yous, event highlights, and attendee shoutouts.

• Post photos, reels, or recap videos showcasing memorable moments.

• Invite feedback and tease future event plans.

Promoting in-person events through social media transforms a local gathering into a community-wide celebration. With creativity, regular updates, and authentic engagement, you’ll make your next event a highlight that’s talked about online—and lived in real life. Start prepping your posts and watch the RSVPs roll in!