Trending topic: How the iPhone changed Social Media

Video is key in marketing your business or brand but it can often be intimidating. What equipment do you need? What will you talk about? ...What will you wear? What if you mess up or forget what you were talking about? What if no one is watching?

Instead of living in a land of "what ifs", I encourage you to jump into this new land of opportunity - full force. Throw caution to the wind and realize that you already have exactly what you need - You.

Common essentials for filming video are often readily available to the average business owner or entrepreneur. You don't need fancy soundproofing or microphones that are hundreds of dollars. Start simple. Work with what you've got.

That brings me to the recent anniversary of the iPhone - a truly revolutionary piece of technology that has changed the way each and every one of us interacts in our daily lives. From apps and email, weather and fitness trackers, to video calls real-time with friends, family & colleagues across the globe. This same piece of revolutionary technology is what I recommend using for your videos. Whether editing videos, streaming live, or recording a podcast, an iPhone is my recommended must-have. While there are certainly upgrades down the line (once you prove yourself "worthy" aka consistent....) then consider upgrading later on.

Here's your excuse to upgrade, or at least make sure your phone is somewhat current. *Technology in both camera and sound does improve by model. If you're looking to get started or up your game on social media with video, get comfortable using your phone! Clear room for apps and saving copies of your videos to repurpose. Find a consistent background or two for filming and be professional. Let your videos match your business branding, mission and values.

3 key things to think about before filming....

*What value/knowledge are you giving your viewers

*What action steps can you give your readers to see results/solve a problem

*What call-to-action can you give interested readers who want more/a next step (an obvious direction product, service, lead page)

No matter what - have fun with your social media! Film your video like you are speaking to one person, having a real conversation. Be the person someone would expect if they had a coffee meeting with you! Share your insight and your audience will appreciate the unique value you bring.