You've heard it before.....live video is SO important if you want to get the most organic outreach online. Getting over fear of the camera is just one part......what about content? I'm sharing 3 ideas for live video content! Create content authentically and easily with this take-action advice!
#1 - Behind-the-Scenes
What current products can you feature? Do you have new items in an upcoming line? How about introducing an employee! There are lots of great options for giving customers a sneak peek behind-the-scenes!
#2 - Industry News
What new industry news can you share? Staying informed and continually educated in our field and this is a great way to pair that along with social media content. Stay up-to-date on topics related to your field, and then share interesting information that you find genuinely interesting and/or helpful!
#3 - Provide Value for Followers
What problems do you solve for your customers? Consider what value and solutions you can bring to your customers and then showcase services or solutions individually and again as a whole. By splitting larger topics into smaller videos, you can create more content and keep customers engaged and interested!
Bonus - Be Yourself!
Don't forget - we're all human! Be yourself and come from a place of authenticity and being genuine. When you are passionate about what you do, it shows and your customers will keep coming back for more! Do what you love and success will follow!